Territory value calculator

What is one exclusive territory
actually worth to you?

Four numbers you already know. Change them to yours and watch what an offer nobody else in your area can make does to five years of your business.

Start with your numbers

Your numbers

Replacement quotes you give in a monthEvery proposal that leaves your shop.

How many you winOf those quotes, the ones that become jobs.

Your average installWhat the whole job invoices for.

A year of maintenance, per customerTwo visits, what you charge for them.

That's a close rate of 30% today.

The one assumption

How much would an offer nobody else can make move your close rate?

We're not going to pick this number for you. Slide it to what you honestly think, and everything below updates.

4points, to 34%

1 point15 points

Five year revenue impact

$1.64M

$1.15M in new install revenue, plus $489,600 from the maintenance base below.

Customers owing you two visits a year

816

By year five, and none of them can leave without giving up the coverage.

Extra jobs a year

From quotes you already give, won with an offer nobody else in your area has. Worth $230,400 a year in new install revenue.

Maintenance revenue, five years

$489,600

The base above, times what you charge, stacked year on year.

Maintenance revenue, year by year

Year one is the customers you sign this year. Year five is those customers plus the four years after them, because none of them left.

$32,640

Year 1

$65,280

Year 2

$97,920

Year 3

$130,560

Year 4

$163,200

Year 5

Nobody else in your territory can offer it

One HVAC company per territory, and every other shop inside your lines is locked out for as long as you hold it. That's why the close rate moves at all: you're no longer quoting the same thing as the other two bids on the kitchen table.

They have to come back, twice a year, for life

The maintenance is what keeps the warranty alive, so it isn't a plan they cancel in a tight month. A voluntary agreement renews at about 65%. This one holds because the homeowner loses the coverage if it lapses.

Lifetime coverage, insurance backed

A national, brand-name A-rated insurance carrier stands behind every contract, with the state guarantee fund behind that. This is the part people expect to be too good to be true, and it's the part that's in writing.

And it costs you nothing

Your customer funds it. You build it into your price the way you already build in equipment and labor, so none of the above comes off your margin.

Defaults are public averages and every one is editable. Replacement cost from 2026 industry data on 56,000 real projects ($11,590 to $14,100). Residential maintenance agreements typically run $150 to $300 a year for two seasonal visits and renew at 60 to 70%. These are your numbers to change, not ours to set.